Released on = December 5, 2005, 10:31 am

Press Release Author = Advisory Link, Inc.

Industry = Management

Press Release Summary = What do women want in a product or service? A revealing quiz
helps companies zero in on gender barriers and offers advice on how to attract and
keep women as customers.

Advisory Link, a Dallas consulting firm, developed the Marketing to Women quiz to
help clients identify critical areas for improvement.The free online quiz is on
their website http://www.advisorylink-dfw.com/


Press Release Body = What do women want in a product or service? A revealing quiz
helps companies zero in on gender barriers and offers advice on how to attract and
keep women as customers.

Marketers churn through mounds of surveys and data to target this highly profitable
segment and its subsets, singles, moms, boomers, techies, etc. Still, some companies
unwittingly repel women with their marketing tactics. Faced with the loss of revenue
and customers, smart companies act to reverse the trend.

Advisory Link, a Dallas consulting firm, developed the Marketing to Women quiz to
help clients identify critical areas for improvement. Respondents compare their
company's current strategies with proven best practices and innovative techniques
which appeal to women consumer.

"A below average score indicates a company is not aggressively targeting women
consumers," said Gerry Myers, president of Advisory Link, Inc. "Since women make 80%
of all purchase decisions, most companies can't afford to forfeit women customers to
the competition. We help businesses implement innovative strategies to increase
their bottom line and market share."

The firm specializes in consulting with businesses to better market to women and
recruit, retain and promote women in their workforce. The free online quiz is on
their website http://www.advisorylink-dfw.com/


Web Site = http://www.advisorylink-dfw.com

Contact Details = Marilyn Dunsworth
6330 LBJ Freeway, Suite 136
Dallas,TX
marilyn@advisorylink-dfw.com
972-239-1399